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Doug Perlson, CEO of our portfolio company Targetspot, has penned an opinion piece in Forbes about monetizing online audio that does a great job of explaining what Targetspot is and why it matters.

I particularly like this paragraph:

Yet, ironically, this is exactly the type of high-quality online inventory that advertisers are asking for--it is associated with major media companies with respected brands in their own right. Furthermore, with all the ad clutter on a given Web site (display, video and text--sometimes all on the same page), Internet radio advertising offers a unique ability to cut through the noise and deliver a message that is both literally and figuratively heard. It's a high-impact medium that has only recently opened up to the advertising masses through advanced technology solutions.