The Targetspot Value Proposition
I particularly like this paragraph:
Yet, ironically, this is exactly the type of high-quality online inventory that advertisers are asking for--it is associated with major media companies with respected brands in their own right. Furthermore, with all the ad clutter on a given Web site (display, video and text--sometimes all on the same page), Internet radio advertising offers a unique ability to cut through the noise and deliver a message that is both literally and figuratively heard. It's a high-impact medium that has only recently opened up to the advertising masses through advanced technology solutions.