Comment Of The Day
We will be seeing a version of this play out in Turkey. It's an interesting market. Piracy has all but killed physical CD sales and, online, people just don't seem to be convinced to pay for music (i am excluding mobile here). So far, online sales have largely been subsidized by FMCG companies as promotions. Now TTNet, the Turkish broadband monopoly, has cut a deal with all turkish labels (turkish market is 90% local music) to offer the entire digital Turkish music catalog through a subscription. Then, they went ahead and included the subscription in their higher-end pricing, and are offering it at a nominal rate to other subscribers (nominal meaning $3-5/mo.) So it is now a utility. Supporting your last paragraph, Fred, I am watching to see how progressive they will get with this. The smart game is building a robust API and let tothers get creative.