Close, But No Cigar
NBC announced they are going with free downloads for seven days after the show airs. I gotta give these big media companies credit, they are slowly but surely getting there. But why not make it free and ad supported forever? Put the 30 second spots right into the downloadable file and let it go.
Until big media companies understand that they cannot and will not control their content once its left their servers, we won't have a vibrant digital media ecosystem. Blowing up files after seven days is lunacy when you could have an ad in there and be getting paid for impressions for a long long time.