Borough Open House
Right around the corner from our office is a restaurant that has had more than its share of failures. Although it was home to Pesca many years ago (as in the early 80s) where Danny Meyer first got his taste of the hospitality business, it has been a bust for as many years as I've been working in the Flatiron district (the past 10+ years). It's brightest moment was as Rocco's home during his brief period of fame.
The latest brave souls to take a shot at this space are Jeffrey Chodorow and Zak Pelaccio. Zak is the genius behind Fatty Crab so you have to give him a decent shot at making this place work.
The place is called Borough and the concept is the "best of NYC". Hmm. Not exactly sure what that means but given that its around the corner from our offices I'm sure we'll get a chance to tell you.
The reason for this post is on my way to the office earlier today, I snapped this photo (with my new Blackberry Curve oh yeah!) and emailed it to Flickr. And now I am blogging it. It's an invitation to an open house tomorrow night. I won't be in town, but the doors are open so go check it out.
Chodorow was the guy behind roccos, and the successor to roccos, and now this restaurant. I am guessing his company China Grill Management I think, or he personally, is on the hook for the lease, so he keeps having to put new concepts in that place. Personally, I think its cursed, which is funny because its such an awesome restaruant area. Or maybe Chodorow is cursed. He sure seemed like well... err... not such a good guy on that Restaurant TV show. Then again when you own china grill I dont know if you can call that cursed!
Posted by: Hank Williams | June 18, 2007 at 05:28 PM
Never been crazy about Chodorow's restaurants but I'm a huge fan of Zak Pellacio. Made a reservation at Borough for this Saturday night. I expect good things.
Posted by: MetroDad | June 20, 2007 at 04:03 PM
I a skeptic but I am a believer now. Nice place. awesome pool room. reasonably priced. I would definitely go back. coming from me that is a lot. I hated momofuku and would never go back there. Zak was walking around and watching so that was good to see.
Posted by: pablo | June 26, 2007 at 10:23 PM