Whencraft is Nowcraft

  When Craft? 
  Originally uploaded by fredwilson.

I wrote a post two months ago calling the new 'wichcraft around the corner from our office Whencraft because it seemed like it would never open.

Well the vaporware days are over. Apparently the new 'wichcraft opened last week while I was away. Like I've been doing for the past four months, I walked around the corner at lunchtime yesterday hoping it was open. Andrew was with me and to my surprise and joy, the new 'whichcraft is open for business.

I had the pulled pork with jalapenos and Andrew had the new steak sandwich. Mine was as good as always and Andrew must have liked his because he said, "this is the new shake shack". I wouldn't go that far, but we've got 'wichcraft back in the 'hood and happy days are here again.

Comments

[swdwad]

dcdscd efref eferf refrefr

[dobsohn]

I love 'wichcraft, and I was a big fan of the original one. Back when it was the only shop, I often commuted downtown from my midtown office, so I could have the amazing white anchovy sandwich for lunch.

However, now that I have one closer to home (I now go to the one on 8th Street), I have found the service incredibly slow. It makes the experience of going there frustrating for me. Why does it take five minutes plus for the person standing at the cash register to acknowledge me? How does assembly of a largely pre-made sandwich take 20 minutes when I am the only customer waiting and there are five people behind the counter? Whenever I'm standing around at 'wichcraft waiting for someone to pay attention to me, I wonder if Tom Colichio realizes just how bad the service is.