Firefox Users Are Rich Young Men

Ok, now that I have your attention, let me point to a great first blog post on the brand new comScore blog, called comScore Voices.

Instead of the traditional "hello world" that most of us have done, Gian Fulgoni gets right to the matter at hand which is telling us about ourselves. comScore is the leading Internet measurement firm and I have been very fortunate to have been involved in the development of this company for the past eight years. comScore knows more about the people that use the Internet than any other company in the world and they are now going to start blogging some of the stuff they are learning. That's a fantastic addition to the blog world.

In his first post, Gian reports some demographic data they've gleaned on Firefox and IE users. To nobody's surprise Firefox skews male (55% of its users are male versus 50% of IE's users). Firefox skews young (22% of Firefox users are younger than 22 versus 13% of IE users). And maybe most interesting, Firefox skews wealthy with about 50% of its users making more than $75k per year (39% of IE's users make over $75k).

Check out the entire post for lots more charts and data.

comScore is one of the most misunderstood companies that I have ever been involved with and they've taken their share of swipes on the blogs in recent years. I have used this blog to come to their defense on numerous occasions, but now I don't have to anymore. They can tell their side of the story themselves and I expect that they will become a lot less understood pretty quickly. I am looking forward to that.

Comments

[cfw]

A lot less misunderstood or a lot less understood?

Interesting stats.

[Zoli Erdos]

Ahhhhh, as a FFox user, where's my youth and wealth? :-)

[Lance Weatherby]

Interesting factoids.

Seems perhaps a little odd, perhaps a little smart, perhaps not, to start thier blog while they are in an S1 quiet period.

[alex]

fred, if you have influence please ask them to put the _whole_ post in their RSS feed. i don't know why companies do this - i am about 100x more likely to unsubscribe and never come back if i can't read their posts in my reader...

thanks, alex.

[Alex Iskold]

What I found interesting in that post is that home vs. work breakdown is 10% vs. 8%. It indicates to me that there is still little awareness of Firefox, because if there was and people believed it was the best browser the home install base would be by far bigger than work base.

Alex

[Phil]

Alex- maybe it has to do with install permissions. I just started using FFox at work this week when I realized the admin allowed me to install apps.

Ffox being for young rich men is very interesting...it's the online equivalent of free trade coffee, or American Apparel- not a huge price difference, but an access and issue difference that inherently skews upper class.

[Ben Bloom]

Another bonus is that their blog won't print properly in Firefox (only page 1 prints, and it's cut off in the middle of a chart), but the post prints great in IE.

[whison]

If several users of FF make more money or guys like me switch back to IE,51% may be higher ,but this won't happened in IE:-)