If you look at the previous post, at the bottom of the post in the "flare" is a link to other stories about the neighborhood around "rat row". It looks like this:
Union Square Ventures participated in a first round financing for Outside.in a couple weeks ago and the company is announcing it today along with some new features that were rolled out this morning.
Here's the Union Square Ventures blog post about Outside.in where I explain why the service is so interesting to us.
I'd encourage you to read both posts if you are interested in placeblogging and/or local media on the web. But if you don't have time for that, just go visit outside.in and you'll hopefully see why we are so excited to be involved with the Company.