My Favorite Super Bowl Ad
As many of you know and Rick points out in the comments, this was ad was created as part of a "user generated ad" campaign and the winner were some college kids who Rick says made the ad for $12. That's awesome. More on the campaign and how well it worked here.
And for those who don't have flash and can't watch this commercial (like Jackson), the ad I am referring to is the Doritos ad called Live The Flavor.