I've been doing a lot of holiday shopping on Etsy and it is fantastic. The sellers are the nicest people you can possibly imagine doing business with. The items are one of a kind handmade pieces and the prices are amazingly affordable.
In a world where everything is so commercial, mass produced, and lacking in feeling, I love the idea that you can purchase something that was made by hand, direcly from the person who made it.
So from now until Christmas, I will be running a "Buy Handmade" badge on the left sidebar above the fold. You should be able to see it now. If you click on it, you'll be taken to the Etsy showcase where Etsy sellers show off their top items.
In case you didn't know, Union Square Ventures is proud to be an investor in Etsy.