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Widget Analytics
I posted a bunch on the subject of widgets and the issues surrounding them last week.
One of the issues I didn't talk about was reporting and analytics. Everyone is happy to give you the embed code to put a widget on your blog or social network page, but they rarely give you the tools to see what is going on with the widget.
Just last week I had an email exchange with Dan, the developer of Streampad about my Streampad widget. I asked him how many plays it had generated. I was happily surprised to find out people have been playing a lot of music with it. So that's a useful widget.
But I am equally sure there are widgets on my blog that aren't being used. I should probably take them down. But I have no way of figuring out which ones are useful and which ones are not.
So I was very pleased to see this post by the people at Zvents who have delivered a whole analytics package to go along with their events widgets. Well done!
I suggest that anyone who puts together a widget for a blog or social network page ought to give you the basic analytics along with it.
August 8, 2006 Venture Capital and Technology | Comments (5)
Comments
I know, I know, you're still waiting to try out Snipperoo and I keep going on about it. But one thing that we are building into Snipperoo is an overall widget stats package - i.e. you will be able to see what all your widgets are doing and choose which are worth keeping in your site. So rather than check each widget individually, you'll be able to cross reference them all and see how they perform against eachother. And maybe, rather than just dump one, you could try moving it around and seeing if it performs better in a new position. Just another Snipperoo benefit!
Posted by: ivan | Aug 9, 2006 9:37:01 AM
If you wanna see cool search analytics.. check out Enquisite www.enquisite.com
bobby
Posted by: Schmoozer | Aug 10, 2006 12:27:42 AM
If you wanna see cool search analytics.. check out Enquisite www.enquisite.com
bobby
Posted by: Schmoozer | Aug 10, 2006 12:27:50 AM
Fred,
Just last night I proposed that widget developers not reinvent the wheel and instead support an API-based approach to providing "widget analytics" back to site developers for integration into their existing analytics package?
The original post is at http://www.webanalyticsdemystified.com/weblog/2006/08/we-want-web-20-measurement-standards.html and a follow-up post that cites your reference to Zevents is at http://www.webanalyticsdemystified.com/weblog/2006/08/more-thoughts-about-measuring-web-20.html
I'd love to know what you think about the proposal.
Posted by: Eric T. Peterson | Aug 10, 2006 12:20:23 PM
I liked the tip and I have recommended it to AmpmInsure innovation center. Thanks for the info. I have also covered few more tips at http://www.idealwebtools.com/blog/widget-guide/
Posted by: Aji | Aug 13, 2006 11:56:03 PM
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