Our portfolio company, TACODA, is the leader in behavioral targeting. They are working with publishers all over the Internet. They identify what users are interested in using a "data tag" on the publisher's page and then use that data to serve advertising that is more relevant to the user's interests.
It's a win/win/win situation. The publisher gets more revenue per page because the ads are more targeted. The advertiser gets better performing advertising campaigns. And users see ads that they are interested in.
I have been running the TACODA data tag on this blog for several months and I got some interesting data this past weekend that I'd like to share with all of you. TACODA counted about 50,000 unique visitors to this blog in April.
And these are the interest areas that you all demonstrated as you surfed the web when you weren't on this blog. If I was running TACODA's Audience Network on this blog, TACODA would use this data to serve up more relevant advertising to you.