Letting The Customer Create The Ads
I have been a big fan of the idea that brands should allow their customers to create advertising and submit it to them.
It's been happening here and there for a while. I recall posting about a homemade Nike commercial when Tiger Woods sunk the put at the 16th hole in the Masters, but I can't find that post to link to.
This week I was shown something called Firefox Flicks. This is a site where Firefox fans can post self-made commercials for Firefox. I think it launched last week and there are already 70 commercials up there.
There is a cool animated one called This Is Hot that showcases incredible graphics.
But this is my favorite so far.