I've been waiting for this book for at least a year.
I've read the excerpts and syndications, but it was with great confidence that I pushed the "add to shopping cart" on Amazon.
John Battelle was born to write this book on search and Google and the evolving Internet.
It really doesn't matter whether you are a techie or not, this book is about an important topic that has invaded everyone's daily lives. My bet is almost anyone will find it worth reading.
I'll let you know what I think when I am done.