Big Deal for Bigfoot
It's time for some brogging (Brad Feld's word for bragging on your blog).
The fact is that email has the highest ROI for customer retention marketing efforts and Amazon knows that.
By partnering with Bigfoot Interactive, Amazon gets a best of breed email solution for their enterprise customers.
It's a big deal for Bigfoot Interactive and makes me proud of them.
I love moments like this. Building companies isn't easy and you have to believe in the management and support them. Events like this are the rewards for all of that.