More Data on Adsense Image Ads

I wrote a post earlier this month about why Adsense image ads suck.

In that post, I promised to take image ads off of my account and report back on the impact.

It took almost a week before the graphical ads stopped running but they were gone by the middle of May.

And guess what?  My click thru rates are back up nicely since then.

I honestly think the sharp dropoff in click thru rate in my adsense results from the middle of April to the middle of May was directly related to the graphical Dodge ad that was running on my blog.

I don't know if Google sold that an ad on a CPM basis but if they did and then ran it on my blog on a CPC basis, that is evil and I don't know why Adsense users put up with it.

Comments

[Martino Mingione]

Interesting. Don't you think it might have to do with the fact is was a "Dodge" ad more than the fact it was an image ad?

[jim]

Google may have run it on a CPM basis but they also pay out on a CPM basis as well, but the values are very low. I once had a penny or two on 0 clicks once and, not knowing they had CPM ads, emailed them to figure out what was going on.

[jackson]

Ever consider bypassing all the nonsense and directly advertise for products and services you can get behind? Say, a nice little Smoke and Mirrors logo in the top left corner? I' actually serious, think of all the stuff you recomend on you blog already...