Media Futures (continued)

Last month I pointed to Seth Goldstein's really thoughtful posts on media futures.

At that time, he had published four posts and we were waiting for the fifth, on arbitrage.

But Seth decided to deliver not one, but four posts on arbitrage.

He's got three up so far and they are all worth reading.

Seth explains that arbitrage has been happening in the Internet media sector for years making those who are good at it fortunes. 

He also explains that the thin line between arbitrage and spyware may be to Internet media what Russia was to the globalization of the hedge fund business.

And he goes on to point out how powerful attention based marketing is and that consumers have no idea what's going on behind the scenes.

There's one more to come, so keep your eyes open for it. 

I am.