All Marketers Are Liars
Then there are Seth Godin's books.
Every time Seth puts out a book, I get it and read it.
Well, mainly because they are so damn entertaining. I picked up All Marketers Are Liars yesterday at the office and couldn't put it down. It was like Josh watching the Simpsons, I just kept chuckling every few pages.
Seth tells stories with the best of them. He's an entertainer first and a business guru second.
The other reason I always read his books is I feel like he's laying out this amazing treatise on marketing in the digital era with them.
Though its not necessary, I would recommend everyone read these books in chronological order.
Seth has a big story to tell. It's one that is playing out before our very eyes. And he does it in the most entertaining manner. That's why I love Seth's books.