All Marketers Are Liars

I don't read business books for the most part.  I find them dull and boring.

There's the occasional business book that I'll read if its so classic that it becomes a must read.  I'd put Crossing the Chasm, The Innovator's Dillema, and The Tipping Point in this category.

Then there are Seth Godin's books.

Every time Seth puts out a book, I get it and read it.

Why?

Well, mainly because they are so damn entertaining.  I picked up All Marketers Are Liars yesterday at the office and couldn't put it down.  It was like Josh watching the Simpsons, I just kept chuckling every few pages.

Seth tells stories with the best of them.  He's an entertainer first and a business guru second.

The other reason I always read his books is I feel like he's laying out this amazing treatise on marketing in the digital era with them.

Permission Marketing
Ideavirus
Purple Cow
Free Prize
and now Liars

Though its not necessary, I would recommend everyone read these books in chronological order.

Seth has a big story to tell.  It's one that is playing out before our very eyes.  And he does it in the most entertaining manner.  That's why I love Seth's books.

Comments

[Ken Schafer - One Degree]

Agreed. All of Seth's books are required reading as far as I'm concerned.

I interviewed Seth a few days ago and asked him how he felt the older books were holding up. I found his answer interesting.

"Seth: I think I would have been more cynical. Permission Marketing was right on, but I couldn’t imagine how fast spam would spread or how hard it would be to eradicate. Unleashing the Ideavirus was practical and accurate, but people hurried to take advantage of honest person to person networks."

I linked my name to the interview at onedegree.ca in case you're interested in the whole interview.