Vertical Search (continued)

I argued with Tom about vertical search last week.

I said that vertical search is going to be a significant opportunity.

And I am happy to see that Danny Sullivan, the search marketing guru, agrees with me.

Danny's quote is:

"I can't say it enough. Vertical search is going to take over."

Comments

[Niki Scevak]

Fred, if you are interested, I thought, as the author of the said Jupiter report, I should reply to Tom, whose post I originally came across through your blog. It's at: http://weblogs.jupiterresearch.com/analysts/scevak/archives/006739.html

(unfortunately trackback is not enabled on our blogs)

[Dimitar Vesselinov]

Less Is More or More is Less

http://www.itconversations.com/shows/detail252.html
http://www.itconversations.com/shows/detail253.html
http://www.hyperorg.com/blogger/mtarchive/003251.html

Do we want more choices? More names to remember? I don't think so.

Terry Semel says:
"I wake up every morning thinking about what our customers want."
http://wired.com/wired/archive/13.03/yahoo.html

[John Maloney]

Fred

As a vertical publisher, pleased to hear the comments from you and other industry thought-leaders on vertical search. It's easy to agree that the affinity sites/networks have a clear advantage over the broad search sites, both on the local and national level. As time goes on, and more quality verticals sub-categorize the web, marketers will steer ad dollars away from the broad platforms and towards the affinities.

[John Furrier]

Right on Vertical Search is relevant for deep and accurate searching. The only way to do deep search fast is through vertical.

Coming Soon:
VerticalEngine.com

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