Is Adsense a Good Deal or a Bad Deal?
We learned at the Majestic Internet Conference on Monday that Google's average CPC (cost per click) is currently about $0.50.
I've been running Google's Adsense for almost 9 months and I have had 1,796 clicks and have been credited $313.48. That's about $0.175 per click. A lot less than Google's averages.
But that doesn't really tell me much.
So I went into Adwords and looked at what "venture capital" costs. It goes for about $0.60 per click.
But based on the ads running on my blog, I am not getting many "venture capital" ads.
I get mostly "blog" and "blogging" ads. "Blog" goes for $0.13 per click but "blogging" goes for almost $0.80 per click. So I really don't know what these advertisers are paying on my blog.
All that said, I suspect I am not getting a great deal with Adsense. I think the audience on my blog is worth more than $0.175 per click and I am going to find a way to get that number up when I get back from vacation in January.