Exploding TV (continued)

We spent a good deal of time at our "exploding TV" lunch last week talking about how the concepts of paid search might find their way into the TV market, most likely via the DVR.

Well I can assure you that John Battelle wasn't at our lunch, although we sure should have invited him, because his post on this stuff is spot on.

When I said in my original post on this topic that we want to invest in the "infrastructure" of exploding TV, I was thinking of the technology and platforms that make John's vision a reality.