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Being "Appled"
Jeff Jarvis coins another phrase. He's being "Appled", bit by bit.
I know the feeling.
It started with my daughter Jessica who insisted on a Mac when she was in 3rd grade. She had a PC but when it was time to upgrade, she pushed me to get her an iMac.
From there, it was two more iMacs for Emily and Josh.
Then we got the AirPort to create our first WiFi network.
Then came the iPod and iTunes.
Then iPhoto and iMovie. We were getting an iLife.
We finally caved in and replaced the kitchen computer with a PowerBook.
Although I've been a PC user since IBM introduced the platform in the early 1980s, I now know as much about OSX as I do Windows/DOS. That's what happens when you run tech support for a family of five.
I currently run iTunes and QuickTime as my default media player format on my Windows machine. I may get a PowerBook as my next laptop although that's not going to be an easy call.
Now comes Airport Express and Airtunes. I am suggesting my friends "WiFi" their apartment with this device instead of a more typical choice like Lynksys. Then they'll start getting appled too.
You can't take on a monster like Microsoft head on, but you can chip away at the edges. That's Steve Jobs approach and its working, at least on me.
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» Appled from M@Blog
Yep, Jeff Jarvis says it well. Within 3 years, 1/2 my family is using Macs. Don't think it will be long before the other 1/2 joins in.... [Read More]
Tracked on Jun 8, 2004 11:01:19 PM
Posted June 8, 2004 in Venture Capital and TechnologyComments
It's Christensen's ideas, but not necessarily with the new technology part.
Posted by: Jevon MacDonald | Jun 8, 2004 7:48:07 AM
You do, of course, see the irony in this...when we first started working together, as you may recall, I was already "appled" and you had me assimilated by the Borg.
Remember how happy I was with my (now in retrospect) big, clunky PowerBook?
Remember our first ThinkPads?
Posted by: Jerry | Jun 8, 2004 8:29:44 AM
" I may get a PowerBook as my next laptop although that's not going to be an easy call."
May I ask what's stopping you? Is there a particular application that has no Mac counterpart?
I use both OSes on a daily basis. Win32 at work and OS X at home. I enjoy the OS X experience all the more because I do not associate it with "work." :)
Posted by: gen | Jun 9, 2004 2:31:18 AM
I so hear you :). For me it started in 2001, when OS X 10.1 was out and stable, with a 400Mhz TiBook. It's always mostly been about a very stable, reliable unix-based (terminal!!!) development environment, mostly web applications. I started using iMovie at home when my work updated me last november to a much-needed 1.25Ghz 15" AlBook with 1GB RAM, I made a couple of fun iMovies over xmas, which i saved back to MiniDV tape and compiled onto a DVD with a slideshow.
here are a couple of those movies I did while visiting the fam' in France (my little sister is a big fan of coldplay):
Back when i attended film school, I remember spending an entire week on editing alone, for a silly 5-minute movie project using U-MATIC VCRs controlled by a Sony editing console ... Fast-foward to today, I've done each clip in a few hours, with nothing but a laptop and a camcorder, and did silly things with the soundtracks I coulda never dreamt of doing the analog way, and that's all just using iMovie, not even Final Cut. It was all crazy easy ... plug stuff in, import ... drag ... drop ... export ... done.
Posted by: Chris Holland | Jun 9, 2004 3:46:47 AM
I work for a small but growing information security company. I brought in OS X and a powerbook in 2002 - now 5 of 6 engineers have two machines (an apple for as much daily driving as possible, and a Windows machine when needed).
We were going to change over to OS X completely for desktop use, but the CEO realized that if we did that, engineers would, "loose their windows-fu", and in his words, "things would just work, and we make too much of our living being real good at breaking things, mainly Windows things."
Posted by: Alex Hutton | Jun 10, 2004 1:41:37 PM
I haven't owned anything from Apple since... my Apple ][e. It just happened that way.
I walked into an Apple store for the first time ever last week.
After making a movie, using iPods and wireless powerbooks and crafting a 4 minute long multiple track /song/... I'm hooked.
I still think their UIs are inconsistent and fairly clunky, though. Nonetheless, I now /want/ Applestuff.
Posted by: compelled | Jun 10, 2004 2:53:45 PM
I made the swop from Windows to Apple a year ago. I have a Sony Vaio notebook and a Toshiba Libretto subnotebook. I found that the only thing I was using the Vaio for was making movies, so I put it up for trade and got my first iBook, G3 500 Mhz (I got it up to 640MB Ram, put OS X on and an Airport). I was hooked! I now have a TiBook 800 Mhz and a G4 iBook 800 Mhz! I love the feel of Apple, it is just so refined! Not to mention that the machines have great battery life, can do just about everything (except MS Access, which I do in Virtual PC), and in South Africa Macs are so rare that everyone wants to have a look (particularly at the lovely little iBook!) I'm never going back to heathen. It's Mac all the way for me!
Posted by: Dion | Jun 13, 2004 3:54:18 AM
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