Spam Wars - The Next Phase

It's my belief that the saturation of spam filtering technology across enterprises and consumer ISP services has dramatically reduced the amount of spam coming into mailboxes. There is more to be done for sure, but we are beginning to win this war, and its about time.

So where is the next front going to be? I think its going to be in area of false positives and differentiating between who the "good commercial mailers" are and who the spammers are.

There aren't many people who know more about where and how this next war against spam is going to be fought than Matt Blumberg whose company, Return Path, is at the front lines in this next fight.

Matt has two great posts on his blog this morning that are must reads for anyone who cares a lot about this issue.

The first is about sender authentication.

The second is about the misconceptions in the market over Microsoft's Bonded Sender program.

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Posted May 26, 2004 in Venture Capital and Technology

Comments

I think the current state of spam filtering is just a band aid. I'm up to 300 spams a day, however since I shelled out some cash to sign up for Mailblocks I don't really have to deal with it. A dramatic improvement for me personally, but the spam is still being sent and still using up resources that the spammer is not paying for. I think the solution is in stopping the spammers from sending the mail in the first place. Obviously easier said than done, although sender authentification is a big step in the correct direction.

Posted by: Chris | May 26, 2004 1:23:56 PM

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