It's not a surprise to my readers that i am very interested in the ways that technology is driving change in the advertising and media business. You are probably tired of me talking about Adsense and Adwords and how they work, why they work, etc.
Well i am not alone. David Kirkpatrick's Fast Forward column this week is about all of these issues. He's as convinced as i am that we are just seeing the beginning of how this will all play out.