I don't use a Mac. But I love Apple way more than i love IBM or Microsoft, the two companies most responsible for my laptop experience.
Why do i love Apple? As Seth Godin explains, because they are cool.
In a sign of just how cool they are, they have an RSS page where you can subscribe to all kinds of RSS feeds about iTunes data. Want to subscribe to the top 5 new alternative singles? You can do it here.
You just gotta love Apple.