I remember the day I heard these words come out of the mouth of Seth Godin. It was 1996 and I was investing in his company, Yoyodyne. I loved the empowerment that those words implied. It was now going to be up to me to determine when and if marketers could talk to me!
Well it hasn't exactly happened as fast as I wanted it to. Along the way, we got spam, the ultimate in non-permission marketing. But slowly and surely this concept is taking hold. Jeff Jarvis quotes Jim Stengel, Global Marketing Officer at P&G (that's a big deal) as saying, "All marketing should be permission marketing." Amen.